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How to write an Elevator Speech

“If you fail to plan, you plan to fail.” – Coachfucious

The first and foremost thing you need to do is be ready and ably to sell your product or service in a snapshot. In order to get he clients you are looking for you absolutely need to be prepared to meet with your clients wherever they are and whatever they do. What will set you apart from all the rest of the people in your business is the MANTRA that you will sing to enchant your clients and get them close to you.

This mantra identifies who you are, what you do and why your client will choose you over all the others on the market and is most commonly known as elevator speech.

Before we create one, we will go though the brainstorming process.

There are a couple of tough questions that can be answered before we roll up our sleeves and start creating our client magnet.

1. Who am I? In what capacity I want to serve you?

2. What business I am in? What results do my business promise to you as a client?

3. Who is my client? How does he look like?

4. What makes me different from the competition? Why should the client do business with me?

5. What are the benefits of my customer when buying my product / services?

Those questions when systemized don’t look as if they will come out of the page and bite you but when you think about it 90% of the time to come up with ideas is very difficult. Usually this uneasiness to decide on the right answers for you and your business springs from the fact that most of us consciously or not are employees in their business and being an owner of a business is just that – being employed by yourself to perform the job task- owner.

The way to go out of this trap where you end up employing yourself and go into the thinking hat that is only concerned with how to elevate your business the answers will start flowing to you.

Whenever you are ready with our own answers to the clarification questions, you can start writing your elevator speech. This speech you will be able to say wherever you go whatever you do and you will be able to sell your product or service in 30 seconds. And I will show example with my own elevator speech.

1. For whom are you offering your product / service? Who is your client?

Your sentence will start with “for” as in:

“For unstoppably determined people”

2. What is it that your customer wants / needs and you are offering?

Your sentence will start with “who” as in:

“Who want to live with passion and be financially independent”

3. What product or service you are offering?

Your sentence will start with “the” as in:

“The Life and Money Coaching of Tsvetanka (Sue) Petrova”

4. What category does your product or service satisfy?

Your sentence will start with “is a” as in:

“Is a walk through into the world of achieving your goals”

5. What is the benefit that your client will receive when buying your product / service?

Your sentence wil lstart with “that” as in:

“That is low cost and at the same time high in value because”

6. Who are your competitors and why you are better than them?

Your sentence will start with “unlike” as in:

Unlike others I walk the walk and talk the talk.

7. What is the single most important thing that sets you apart form the competition?

Your sentence will start with “our” as in:

“Our coaching reframes circumstances and life situations into possibilities and I help my clients turn those possibilities into opportunities.”

The most important step is as soon as you have your MANTRA ready chant it as much as possible to as many people as possible and then just happily receive all the goodness the powerful mantra tnhat you just created can bring into your business life.

Here is how mine looks like:

DREAM BIG is for unstoppably determined people who want to live with passion and be financially independent.

The Life and Money Coaching of Tsvetanka (Sue) Petrova is a walk through into the world of achieving your goals that is:

-low cost (until she graduates from ICA )

-and at the same time high in value (she is attending in addition to her classes four (4) coaching practices – Life Coaching, Spiritual Coaching, Business Coaching and Executive Coaching)

Unlike other coaches she walks the talk.

Sue’s Life and Money Coaching reframes circumstances and life situations into possibilities and she helps her clients turn those possibilities into opportunities.

How to write an Elevator Speech © 2008 Tsvetanka Petrova. All Rights Reserved.

Tsvetanka Petrova – Sue, the Good Karma Coach, specializes in helping you to choose who you want to be and to be in alignment with this feeling and knowledge so that you can attract easily and effortlessly your desires along your path that correspond with who you are.


She has a first-hand experience with overcoming impossible obstacles, surviving through all storms and attaining unimaginable financial and personal success for her age as a result.

Tsvetanka’s web site: www.aheartsdesires.com and blog: www.tsvetankapetrova.wordpress.com are a valuable resource with lots of free articles and success tools.

Author’s note: Please feel free to use this article for your own web site or newsletter. However, the About the Authorinformation and the copyright line need to be present in your reprint of this article. Also note, that this article is not to be altered or published incomplete and a copy of your reprint is sent to Sue@aheartsdesires.com

Value Proposition

daily-makeover_photoThe Life Co9aching for Business People at Good Karma Coaching is

a joyful journey that enables executives,  business owners, and people in transition from salary job to starting a business to make better choices by defining their own boundaries and asserting them in affordable, compassionate and straightforward manner.

Tsvetanka Petrova’s Life Coaching for Business People  transforms negativity, self-sabotage and quest for independence into opportunities for growth and empowerment.


Value Proposition © 2008 Tsvetanka Petrova. All Rights Reserved.

Good Karma Coaching

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