5 MARKETING LESSONS from the PROS

With a shoe string budget, businesses naturally go to the social media for exposure and in their search for clients. Quality Twitter followers, LinkedIn connections, and Facebook fans are all you need to fill up your pipeline with clients, members and repeat business, should you know the do’s and don’ts

1. Build Relationships – Regular keep in touch emails, newsletters or e-zines are just not yet to be retired. It takes a lot of time to prepare, but it is also the most effective way to get really connected on a personal and professional level with your clients to be. Many emails are clicked as spam and if this is your case, then your business communication needs to be remodeled. To avoid that, concentrate on the value more than on the offer and you will quickly see the difference in responce.
2. Showcase your Expertise – When it comes to Social Media, it is natural that some of your target audience will prefer Twitter, Some LinkedIn, some Facebook, and some will be on more than one platform. In connecting with them – it’s not in the numbers, it’s in the quality of connections that you have established. Your part in that equation is – quality content. For a connection, follower or a fan to go from just that to a client of yours, they need to have a taste of what they are buying and why they need to stick around you. So, your practical advice, insights and best offers is to be done with style and in a non evasive way..

3. Give and Take – Why some social media and newsletter campaigns work like a clockwork while others just don’t? Being on the lookout to listen to what your clients to be want to say (critiques, suggestions, praises) is just the name of your business survival. Your business is in service and to solve a specific problem of your client. So, really listening to what the client has to say is not just smart, it’s essential.
4. Always with a Personal Touch – Client like to feel special. You like to feel special, don’t you? Then, your clients need to get just the same. Just like you, they love to have you working with them personally, sending them email personally. Pretty much any marketing communication that goes out needs to have this spin. Clients are people not numbers. They know it and you know it but only when you really start applying this in your business it will make a difference.   

5. Be One Of a Kind – This only, when communicated very good, is the very secret of your business success. You need to convince your client that they need to buy from you and no one else, that what you offer is solving exactly the problem that they have and no one else can offer the same quality, effectiveness, timeliness and results as you do.

Tsvetanka Petrova, Start-up Set up  Coach

=> Have a marketing plan that doesn’t do ALL of this for you? I’d recommend the One-Page Marketing Plan Limited Edition program. Read more: http://bit.ly/dbDaod

5 ZEN Habits of a Successful Entrepreneur

If you want to make it work in your business, then you need to surround yourself with the right people, and the right environment and the right attitude…repeatedly. Here are the 5 habits you need to cultivate to bring the focus and centeredness to work on your business much, much better.

1. Never compromise with comfort – If you run your business and most likely run it from your basement, or your home, or your mobile phone, being surrounded by the most welcoming environment is a must. This is your business, you are the boss of it, so be a good boss to yourself. The chair you sit in needs to be

2. Get regular ME-TIME breaks – Do not be over-consumed with all there is to be dome in the business. If you are an entrepreneur, chance is, that to work on your own is on your blood and you want to be able to enjoy life on your terms. In order to do that, do not forget why you went into business in the first place and always squeeze in time to treat yourself.

3. Become organized to a fault – It really pays to have everything so very well organized that you don’t even need to think what is where and needs to be done when. It  frees you a lot of time you can really use the way you pleas e- for your business or for your personal life, and as a bonus – your clients quickly get the idea that you are a dependable partner.

4. Build a strong character – Let’s face it, your character is the foundation of your business. Because of it you will keep going when things get tough and because of it you will quit your business because you do not have the courage and strength to continue. The kind of relationship you have with yourself is directly translated to the kind of relationship you have with your business and this is well reflected in the way your own clients are being treated. Going on and on, it all starts with you.

5. Keep your energy UP – Your body is your temple. If you are sick, your business is sick because you are your business. If you are feeling low, or discouraged, or without any energy, do something about it because your business is hurt. Your job is to be focused on the target at hand (sales, marketing, financial, personal, etc) on a 100%. Anything that can help you do that – needs to have your name on it.

Tsvetanka Petrova, Start-up Set up  Coach

=> Want to be a Successful Entrepreneur? Build on your character strength and personal charisma skills NOW with the Business Karma program. Read more here: http://bit.ly/bizkarma

5 REASONS You DO NOT Move Ahead in your Business

Ok, you are determined to succeed, you wake up with the idea that today you’re going to make it, today you will succeed, you breathe with that wish and pray it comes true. But it doesn’t. Why? Of course it could be because of many things, some of which depend on you. Here are the top 5:

1. Excuse making - There are no circumstances, only situations you need to deal with. There is always something you can do about it, always a way to get where you want to, always somebody to help you. Just remember, if you stop fighting each and every day for the realization of your wants and dreams, if you start excusing yourself and others… soon enough you may wake up in a nightmare instead of a dream.

2. Complaining - There is nothing more discouraging and tiring that to talk about how things are not working out the way you want them to. Truth is, if they aren’t working out for the best, talking and talking about it will only make you feel better for a while, but won’t solve the problem at hand. Doing something about it is a different story that involves actively searching for a solution and not allowing yourself to give up until a solution is found.

3. Procrastination - I recently worked with a business which has a lot of potential . The idea is good, the USP (unique sales proposition) is great, my client had already one foot in the door of the type of clients who are to buy this type of product BUT absolutely everything was done days later than the promised or expected time. And even though the business owner has a great and sunny personality the business was just barely making it. Can you guess why?… Procrastination.

4. Blaming it on others - Ok, sometimes it really isn’t us, it’s them but what can you do about it. You can blame them of course. It’s your right and You are right. But will it help? No. We just can’t afford to give up too much power to the person who contributed to the kind of situation you are in or kind of relationship you are in (business or personal). See, if a child makes a mess and you tell the child – you did it, you fix it. The chance is, the child will listen to you because you are the adult. In the grownup world of owning a business it’s in your own interest whatever doesn’t happen right to roll up your sleeves and work on it. Wasting time in finding who did what or said what – is just that : wasting time.

5. Perfectionism - The easiest way to recognize perfectionism is when you hear yourself say: “It’s not ready”; “Need to work on it again”; “Need to make it better”. A lovely lesson I learned from the fashion world is that: there there is time for practice and there is show time. It’s your responsibility to practice, practice, practice. But when the show begins – you have only one chance to make it work, only one opportunity and that’s it. So, you need to give your best, you 100% at that very moment when you are on the spot light, not a moment earlier and not a moment later.

Tsvetanka Petrova, Start-up Set up  Coach

=> Want to be a Successful Entrepreneur? Build on your character strength and personal charisma skills NOW with the Business Karma program. Read more here: http://bit.ly/bizkarma